Legendary Group Proves a Holiday Hit with Huge Crowds &
Millions of Online Impressions
The Oak Ridge Boys are spreading seasonal cheer with one of America’s most celebrated Christmas tours and a year brimming with the sounds of musical milestones. Known worldwide for its chart-topping success, the group has performed before sold-out audiences this year, hosted a whirlwind press tour, and greeted fans at standing-room only events in celebration of its new CD, It’s Only Natural, available exclusively through Cracker Barrel Old Country Store®.
Recently inducted into the Grand Ole Opry, The Oak Ridge Boys created Internet phenomena with a live chat hosted by Twitter powerhouse Jessica Northey of #CMChat that generated about 84 million impressions, reaching nearly 3 million people. They created a video with YouTube sensation Keenan Cahill featuring the group’s newly released single, “What’cha Gonna Do,” with more than 250,000 views in only a few weeks. It was directed by MTV award-winning director Sherman Halsey with digital promotion headed by Steven Haddad of Halsey Management/Starmaker360.
The mighty Oaks are marking the 30th anniversary of “Elvira,” the hit that propelled the group into becoming one of the driving forces on the music scene. Reflecting on their steady string of success is something member Joe Bonsall says extends well beyond words. “To say that this has been a monumental year for The Oak Ridge Boys may be understating the fact. Celebrating 30 years of “Elvira,” being asked to join The Grand Ole Opry, the amazing success of our Cracker Barrel project, and a full year of concert dates ranging from fairs, festivals, and theaters–leading up to a sold-out 19 state Christmas tour featuring 38 shows in partnership with Save the Children,” he explains. “To top it all off our single, “What’cha Gonna Do,” is gaining huge momentum at country radio stations all over the nation. An amazing year to be certain for the older guys on the block, but we are a very blessed group. With a big tour, plus a new acoustic classic country and gospel album in the pipeline as well as plans for a new Christmas project, we say ‘2012’? BRING IT”, Bonsall adds!
Through December 21st, the group is being featured in a broadcast television program, The Oak Ridge Boys Christmas Special, to help raise awareness about Save the Children and its mission to make lasting change around the world. The show will air on the Inspiration Network, TLN (Total Living Network), WHT (World Harvest Television), and in various U.S. markets, including New York, Chicago, San Francisco, Honolulu, New Orleans and many more. It will also be shown on Save the Children’s YouTube Channel and include CMT Insider host Katie Cook, a long-time child sponsor through the organization. Check local listings for air dates & show times.
In addition to their web site, you can follow them on Twitter @oakridgeboys.