SB ALSPictured (l-r): Colton Swon, Overton, and Zach Swon

Arista Nashville duo The Swon Brothers – Zach and Colton – recently took the ALS Ice Bucket Challenge, and on Tuesday, they turned the challenge on the head – literally – of their record label group, Sony Music Nashville Chairman & CEO Gary Overton.  As you can see inthis video of the experience, Overton (who did this twice!) has now relayed the challenge to CMA Awards executive producer Robert Deaton, Universal Music Group Nashville Chairman & CEO Mike Dungan, and Overton’s own SMN Creative Services VP Scott McDaniel.

countryCharity EventPhoto ReleaseALS Ice Bucket Challenge,Gary Overton,Swon Brothers
Pictured (l-r): Colton Swon, Overton, and Zach Swon Arista Nashville duo The Swon Brothers – Zach and Colton – recently took the ALS Ice Bucket Challenge, and on Tuesday, they turned the challenge on the head – literally – of their record label group, Sony Music Nashville Chairman & CEO...