This week, country chart-topper Joe Nichols’ new single, “Hard to be Cool,” debuted as the No. 2 Most Added Country Song at U.S. country Radio (Country Aircheck/Mediabase), with 48 first week monitored stations. “Hard To Be Cool” is the follow-up to Joe’s previous two consecutive No.1 smash, Gold-Certified hits, “Sunny and 75” and most recently, “Yeah,” off of his latest album for Red Bow Records, Crickets.
“Hard To Be Cool” displays the same infectious, up-tempo vibe and flirtatiously fun hook that propelled both Sunny and 75” and “Yeah” to reign atop the country radio charts, the latter for three consecutive weeks on the Billboard Country Airplay Chart.
Earlier this week, Rolling Stone Country exclusively premiered the eye-catching new lyric video for “Hard To Be Cool,” (directed by Ford Fairchild and Christina Cooper) which playfully features a smoldering brunette (“Heaven’s Little Devil”) cooling things down in a snow cone truck on a hot summer’s day. You can watch the video by clicking here.
“It’s surprised me how popular it is in the live show,” Nichols tells Rolling Stone Country. “That’s a good indicator of what album cuts should be singles: when people are singing every word to it, and they get excited right after hearing the intro.”
“Hard To Be Cool” was written by award-winning hit songwriters Rob Hatch (“If Heaven Wasn’t So Far Away”/Justin Moore) and Jason Sellers (“Don’t You Wanna Stay”/Jason Aldean and Kelly Clarkson).
ABOUT JOE NICHOLS: Multi-platinum RED BOW recording artist Joe Nichols is one of country music’s most praised traditional country artists. He has six #1 hits and eight Top 10 singles to his credit, including the recent chart-topper “Sunny and 75” as well as “Brokenheartsville,” “Tequila Makes Her Clothes Fall Off” and “Gimmie That Girl,” and Top 10 smashes like “The Impossible,” “If Nobody Believed In You,” “What’s A Guy Gotta Do,” “Size Matters” and “I’ll Wait For You.”
Upon bursting on the music scene Nichols won every “best new artist” award available in the field of country music: the prestigious Horizon Award from the Country Music Association; Top New Male Vocalist from the Academy of Country Music and CMT Breakthrough Video of the Year, as well as “new artist” awards from Billboard, Radio & Records and Music Row Magazine and a New York Times Best-Albums-of-the-Year nod. Over the course of his career, Nichols has received four GRAMMY nominations, including Best Country Album and Best Country Male Vocal Performance (2 consecutive years) and Best Country Song for his #1 debut single “The Impossible.” Most recently, People Country lauded Nichols as one of its “2014 Sexiest Men Of Country” in its annual issue.
Nichols latest album CRICKETS debuted in the Top 3 on the Billboard Country Albums Chart and spawned the #1 consecutive gold-selling hits “Sunny and 75” and “Yeah.” This summer, Nichols is crisscrossing the U.S. on tour with country superstars Lady Antebellum, as well as performing his own headlining dates.
In addition to Joe’s web site, be sure to have a look at hisFacebook page. Remember to click that “Like” button while you are there! You can follow Joe on Twitter @JoeNichols. As always, we’d like to invite you to follow Country’s Chatter on Twitter. You will find us @countryschatter.
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