Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, has signed rising country music star Lucas Hoge as its newest brand ambassador. Cabela’s also will serve as the exclusive sponsor for the “Lucas Hoge 2015 Tour” and national radio tour promoting Hoge’s forthcoming new single, “Power of Garth,” to be released by Reviver Records.
As part of the endorsement, Hoge will appear as a special guest and performer at select Cabela’s store grand openings throughout the year. He also will host a brand-new, consumer-facing online video series in which he will provide objective consumer reviews on new equipment, apparel and accessories from the Cabela’s product line on a monthly basis. Each video will also include an exclusive acoustic performance.
Furthermore, Hoge will participate in the third annual ACM & Cabela’s Great Outdoors Archery Event on Saturday, April 18, at the 50th Annual ACM Awards in Dallas, Texas, as well as various other Cabela’s events throughout the year.
“Cabela’s is thrilled to partner with fellow Nebraskan Lucas Hoge,” said Tommy Millner, Cabela’s Chief Executive Officer. “An avid outdoorsman, Lucas epitomizes everything our brand represents which makes this partnership a natural fit. The frosting on the cake is his crafty music which resonates with his legions of fans, of which I am one.”
Hoge rose to national fame in 2010 as a star of Animal Planet‘s “Last Chance Highway,” which led to appearances on “The Today Show,” “Inside Edition,” “The Daily Buzz,” “Daytime TV” and many more. An avid outdoorsman, Hoge is also a passionate supporter of the U.S. military and has traveled to various countries throughout the Middle East and beyond to perform for troops. His song, “Have I Done Something” hit No. 1 on the Christian Country Charts in November 2012, and his latest summertime anthem, “Flip Flops,” has gained momentum on SiriusXM‘s “The Highway.”
His newest single, on the brink of release on Reviver Records, is a poignant ballad speaking to the legacy of country music icon Garth Brooks titled “Power of Garth.” It will begin spinning on major country radio stations in coming months.
LUCAS HOGE 2015 TOUR, POWERED BY CABELA’S
April 17 – Fairfield, Calif. | Travis Air Force Base
June 5 – Monte Rio, Calif. | Spring Concert
June 6 – Monte Rio, Calif. | Spring Concert
June 11 – Nashville, Tenn. | CMA Music Festival
June 12 – Pueblo, Colo. | Back Yard BBQ
June 13 – Cuchara, Colo. | Cuchara Music Festival
June 27 – Oklahoma City, Okla. | OKC Fest
July 16 – Monte Rio, Calif. | The Grove
July 17 – Monte Rio, Calif. | The Grove
July 18 – Monte Rio, Calif. | The Grove
July 19 – Monte Rio, Calif. | The Grove
Dec. 3 – Las Vegas, Nev. | National Finals Rodeo
Dec. 4 – Las Vegas, Nev. | National Finals Rodeo
Dec. 12 – Las Vegas, Nev. | National Finals Rodeo