As the Yee Yee Nation and Country music fans anticipate the release of Granger Smith’s Country Things, Vol. 1 next Friday, the multi-faceted musician and entrepreneur today unveils the Fall launch of his outdoor apparel company, Yee Yee Apparel. The brand is just another branch of the family of creative and business outlets that Granger Smith has become known for. From Earl Dibbles, Jr., to his family YouTube show “The Smiths,” to his No. 1 book “If You’re City, If You’re Country,” to his Granger Smith Podcast, to his hero-honoring documentary “They Were There: A Hero’s Documentary,” to his work with the River Kelly Fund, the chart-topper continues to build a brand synonymous with those who cherish hard work and those who want to live life to its fullest.
“July 10, 2011: That’s the day we said Yee Yee for the first time,” says Granger Smith. “I know that because I have the original file of the first-ever Earl Dibbles Jr. video right here on my phone. It was me and my two brothers, Tyler and Parker, just trying to make a funny video. I remember as it caught popularity. I remember we spent all of our savings just to trademark it. I remember as it changed from a video moment to lifestyle statement. That is a direct testament to y’all who supported it. As our lives have evolved; twisted and turned through ups and downs, “Yee Yee” has zeroed into focus how we sum it up today: Live It. Live Life To The Fullest.”
Yee Yee Apparel can be spotted across the internet on fans and at virtually every gathering of music and outdoor enthusiasts and arrives today at 10a CST with a collection of 31 new products – everything from new tee’s and pullovers, to custom women’s ball caps and camo neck gaiters – Smith is ready to mix music with comfort. Smith is on track to release the perfect soundtrack for cozy fireside conversations accompanied with the apparel to keep Yee Yee Nation comfortable this Fall.
Smith was also announced this week as the opener for Kane Brown for his Encore Drive-In Nights event airing on September 26 at nearly 300 drive-in theaters across the United States and Canada, following his September 25 release of Country Things, Vol. 1.
For five years, the Smith brothers (Granger, Tyler and Parker) have meticulously built a sustainable lifestyle brand that caters to the Heartland. Stemming from the notorious catchphrase, “YEE YEE,” from singer/songwriter Granger Smith’s country boy alter-ego, Earl Dibbles Jr., the brand has become a symbol for all those who cherish hard work, American values, God, Country, family, and our flag. Through the close-knit relationship Granger has built with his fanbase and by listening carefully to them, the brothers have exponentially grown Yee Yee Apparel.
This is more than a family business. It is an authentic reflection of a collective passion these siblings share. Their mission, “to share our passion for the outdoors and living life to the fullest and to give back to organizations around the globe who are doing their best to make the world a better place.” Their hearts for philanthropy have resulted in over $230,000 in donations to charities they feel passionate about. For the Fall launch, they have chosen Veteran Outdoors, an organization that honors our country’s wounded veterans’ patriotism and their sacrifice by providing quality hunting, fishing and outdoor related activities.
Recent Yee Yee Apparel Donations:
June 2019 – 218,000 to Dell Children’s Medical Center
November 2019 – $7,500 to Disabled Outdoorsmen USA
January 2020 – $15,000 to The River Kelly Fund
April 2020 – $5,000 to Meals on Wheels America
June 2020 – $7,500 to The River Kelly Fund
ABOUT GRANGER SMITH: Over the course of his groundbreaking career, Granger Smith has amassed a massive and rabid audience now known as “Yee Yee Nation” built through heavy touring and grassroots fan engagement. He now has a social media following exceeding eight and half million along with more than one billion online video views. Signed to BBR Music Group’s Wheelhouse Records, Smith broke onto the national scene with Remington, an album that garnered him the No. 1 smash “Backroad Song.” Smith was also awarded a BMI Country Award for writing, producing, publishing and performing “Backroad Song” and followed it with the Top Five hit, “If The Boot Fits.” “Backroad Song” was one of the Top 10 Most Played Country singles of 2016 according to Mediabase and has been certified RIAA PLATINUM. His album When The Good Guys Win spawned the hit “Happens Like That” that has been certified RIAA GOLD. Not only has Granger stacked major accolades as an artist, but he also released his first-ever book If You’re City, If You’re Country, which immediately hit No. 1 on Amazon best-selling lists. Known as an artist but also for his alter ego, Earl Dibbles Jr., his family’s YouTube series “The Smiths” and his iconic outdoor apparel company, Yee Yee Apparel, Smith is a jack of all trades. Additionally, Granger and his wife Amber Smith started The River Kelly Fund to bring awareness and invest in children in need, arts and education, wildlife preservation, military, veteran and first responder assistance, donor affiliations, and many more organizations in honor of their son River Kelly Smith. Taking all of these experiences and channeling them into good, Smith is releasing his 10th studio album on September 25 called Country Things, Vol. 1, which ultimately showcases the man, the father, the performer and bona fide artist Smith has become.
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