Last year, George Strait was the honored as the “Artist of the Decade”, and an All-Star Tribute to George was filmed the day after the Academy of Country Music Awards in Las Vegas. This year, Brooks & Dunn will be awarded the Milestone award and tribute.
The Last Rodeo is being taped on April 19, again, the day after the awards show while everyone who is anyone is still in Las Vegas. There will be a lot of entertainers there, and we can be on the look out for Kenny Chesney, Keith Urban, Rascal Flatts, Reba McEntire, Carrie Underwood – and maybe even George Strait.
While we’re talking about these two, I’m going to get a press release up here that I received yesterday. It’s about offering their fans an “enhanced web experience”. The duo has teamed up with Sparkart … well, I’ll you read it from here. The press release follows:
NASHVILLE, TN – As country music superstars Brooks & Dunn prepare for their 47-city farewell tour, aptly named The Last Rodeo, the hit-making duo have roped in Sparkart Group, Inc., an Oakland-based, full-service, independent digital agency, to develop, design, and manage the official Brooks & Dunn Web site, www.brooks-dunn.com. Their new website launches today, as Brooks & Dunn become the latest big country act to partner with Sparkart, whose music clients include Jason Aldean and Carrie Underwood, as well as other national acts including Evanescence, Janet Jackson, and The Killers, among numerous others from a variety of genres.
Sparkart CEO, Naveen Jain, commented, "We are proud to be aligned with country superstars like Brooks & Dunn. Their upcoming history-making tour is already generating incredible excitement, and our proprietary Clique Tools software platform will enable Brooks & Dunn to give their fans the best online experience. Since Brooks & Dunn are going all out for The Last Rodeo we wanted to help make this spectacular tour memorable for their fans at every turn. Having a website that’s engaging for the fans is a crucial element."
Besides making the store checkout process as seamless as possible and enhancing the overall user experience, Sparkart is also hosting "B & D TV" on the front page of the site, which will provide entertaining content and help keep fans tuned in.
The Last Rodeo tour, launching April 23, 2010, follows the recent release of Brooks & Dunn’s 20 year career-spanning double-disc collection, #1s … AND THEN SOME, which features 30 favorites in all, including an amazing 23 #1 hits. Among the songs on #1s … AND THEN SOME is the smash single, "Cowgirls Don’t Cry," which earlier this week earned the duo their 15th career GRAMMY Award nomination.
I was on the web site last night – you guys need to check it out, too. I’ve always been a Brooks & Dunn fan. I think it’s great that they are going to be honored with this year’s Milestone Award, they are very deserving.
I have to run – talk to you guys later! This would have been a great day for sleeping in … but, I’ve got to get ready for work.