Today, three-time GRAMMY Award winner Darius Rucker, Fanatics, the world’s leading provider of licensed sports merchandise, and the National Football League (NFL) unveiled the NFL x Darius Rucker Collection by Fanatics, a new line of officially licensed NFL apparel inspired by Rucker’s love of music, football and fashion.
“I’ve been a huge NFL fan my entire life, so it’s a dream come true to see my logo right next to the NFL logo on these items,” said Rucker. “It has been a blast working with two great partners, Fanatics and the NFL, to make this project a reality. I’m so proud of the products we’ve created, and I can’t wait to see fans enjoying this collection throughout the rest of the season and for years to come.”
Starting today, the collection will begin rolling out for purchase across the Fanatics network of online stores, including NFLShop.com and Fanatics.com. The product assortment features premium items for all 32 NFL teams including t-shirts, fleece, outerwear, sweats and more, and prices range from $29.99 to $99.99. Select images of the assortment can be found HERE.
“Sports and entertainment have incredible crossover appeal, and this is a great example of incorporating the worlds of pop culture and music into our business,” said Vicky Picca, Fanatics Senior Vice President of Business Affairs. “Teaming up with multi-Platinum music icon Darius Rucker and our partners at the NFL has allowed us to do that through this unique, quality assortment of NFL fan gear for all 32 teams.”
“Our celebrity collaborations perform well on NFL Shop, and we are thrilled to now be teaming up with country star, Darius Rucker for the NFL x Darius Rucker Collection by Fanatics apparel line,” said Ryan Samuelson, Vice President of Consumer Products at the NFL. “Darius’ love of football combined with his love of music made him the perfect candidate to collaborate with and we are excited for fans to shop the new collection available across all 32 teams.”
The official launch of the line follows Rucker’s announcement of his 2022 tour, Darius Rucker Live, which will visit iconic theater venues across the country starting early next year. He is also actively working on his next solo album, featuring current single “My Masterpiece” and recent No. 1 hit “Beers And Sunshine.” BCL Entertainment, a company that specializes in partnering talent with brands, brokered the partnership between Fanatics, the NFL and Rucker.
For more information on all of Rucker’s ongoing projects, visit www.DariusRucker.com and follow on socials @DariusRucker.
About Darius Rucker
Rucker first achieved multi-Platinum status in the music industry as lead singer and rhythm guitarist of the GRAMMY Award-winning band Hootie & the Blowfish, who have sold more than 25M albums worldwide including their Diamond-certified debut Cracked Rear View, which remains among the Top 10 best-selling studio albums of all time. Since releasing his first Country album in 2008, Rucker has earned a whole new legion of fans with four No. 1 albums on the Billboard Country chart, including RIAA Platinum-certified Learn to Live and True Believers, plus 10 No. 1 singles at Country radio and 11 Gold, Platinum or multi-Platinum certified hits. Rucker was inducted as a Grand Ole Opry member in 2012 and in 2014 he won his third career GRAMMY Award for Best Solo Country Performance with his 9x Platinum version of Old Crow Medicine Show’s “Wagon Wheel,” one of the top five best-selling Country songs of all time. He co-hosted the 54th annual CMA Awards in 2020 and topped the charts at Country radio once again with “Beers And Sunshine” this February. Follow up single “My Masterpiece” is available everywhere now as Rucker puts the finishing touches on a forthcoming album.
As a lifelong philanthropist, Rucker supports the MUSC Children’s Hospital in his hometown of Charleston, South Carolina and has also raised millions of dollars for St. Jude Children’s Research Hospital through his annual Darius & Friends benefit concert and golf tournament. Rucker has also advocated for over 200 charitable causes supporting public education and junior golf programs in South Carolina through the Hootie & the Blowfish Foundation and serves as a National Chair for the National Museum of African American Music in Nashville.
Fanatics is the ultimate one-stop sports fan destination that ignites and harnesses the passion of fans and maximizes the presence and reach for more than 900 sports properties globally. Leveraging these long-standing relationships, a database of more than 81 million global consumers and a trusted, recognizable brand name, Fanatics is furthering its innovation across the sports landscape and creating a next-gen digital sports platform, complete with offerings including merchandise, NFTs, sports betting and gaming, trading cards and much more.