PARTNERING WITH DINK FOR LOCASH & DINK PRESENT COUNTRY ON COURT: PICKLEBALL AT CMA FEST
AND THE “LOCASH & FRIENDS CELEBRITY PICKLEBALL TOURNAMENT”
FEATURED ON THE CMA CLOSE UP STAGE ON THURSDAY (6/8)
BBR Music Group/Wheelhouse Records’ LOCASH – Preston Brust and Chris Lucas – are gearing up for a jam-packed day during CMA Fest in Nashville with multiple high-energy events on the books for the annual festival, which takes place from Thursday, June 8 through Sunday, June 11.
On Thursday (6/8), LOCASH is bringing a one-of-a-kind sporting event to CMA Fest, partnering with first-of-its-kind pickleball recovery drink DINK for LOCASH & DINK Present Country on Court: Pickleball at CMA Fest and the “LOCASH & Friends Celebrity Pickleball Tournament” held from 2:00pm – 4:00pm at Fan Fair X inside Music City Center. When the tournament is not in session, fans will be able to visit the activation to try their hand at pickleball on the court from Thursday, June 8 through Saturday, June 10. Fans with a Four-Night Stadium Pass will have access to the tournament and activation, and those without a pass can purchase a single day or four-day Fan Fair X ticket for entry.
The fun-filled tournament will feature eight teams of Country artists and surprise special guests, who will go through multiple rounds of tournament play to crown the inaugural “LOCASH & Friends Celebrity Pickleball Tournament” Champions. Two brackets of four teams each will compete in round-robin style matches, with the top two teams in each bracket moving into the championship bracket. Two rounds in the championship bracket will determine the final winners, who will come away with major bragging rights and the pride of a pickleball game well played.
Artists participating in the tournament include Dustin Lynch, Blanco Brown, Frank Ray, Dee Jay Silver, Chuck Wicks, Boy Named Banjo, Drew Baldridge, Megan Danielle and Colin Stough with more players to be announced soon. The event will also feature music by DJ Hish. At the conclusion of the tournament, a donation will be made to the CMA Foundation, which supports equitable music education programs for students nationwide. LOCASH & DINK Present Country on Court: Pickleball at CMA Fest will also feature prizes, giveaways and surprise appearances from special guests including DINK’s spokesllama, Volley.
Prior to the LOCASH & Friends Celebrity Pickleball Tournament, LOCASH will be across Fan Fair X on the CMA Close Up Stage with the Bussin’ With The Boys podcast, hosted by NFL players Taylor Lewan and Will Compton. The conversational segment, held on Thursday, June 8 from 12:45pm – 1:30pm, will also feature Dustin Lynch.
Fans who won’t be attending CMA Fest can catch LOCASH on the road with Kane Brown’s DRUNK OR DREAMING TOUR through the summer performing their many hits including latest release “Three Favorite Colors.” See their full list of tour dates here.
KEEP UP WITH LOCASH
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Named “country music’s iconic feel-good duo” by PEOPLE, Wheelhouse Records/BMG’s LOCASH –Preston Brust and Chris Lucas – is “hitting homers and serving up first-class songs,” as hailed by American Songwriter. With their loud-and-proud anthem “Three Favorite Colors” as their current release, they recently delivered back-to-back high-profile collaborations with “Let It Slide” (Leslie Jordan, Blanco Brown, LOCASH) and “Beach Boys” (feat. The Beach Boys’ Mike Love and Bruce Johnston). LOCASH’s wild-and-free WOODS & WATER – EP (2021) marked the follow up to BROTHERS (2019), featuring GOLD #1 “One Big Country Song.” Known for PLATINUM breakout “I Love This Life” and their first #1 with GOLD “I Know Somebody,” they’ve earned eight charting singles, two successful albums, and over 815 MILLION global on-demand streams since 2015. Respected entertainers with prominent recognition, they hold a history of nods from the genre’s biggest awards shows including a Vocal Duo of the Year nomination at The 56th Annual CMA Awards. Last launching their extended headlining WOODS & WATER TOUR 2022, LOCASH is currently on the road with Kane Brown’s DRUNK OR DREAMING TOUR.
DINK is “The Official Drink of Pickleballers.” The first-of-its-kind pickleball recovery drink, DINK is packed with replenishing minerals and electrolytes to recharge pickleball players on and off the court. DINK is available in three delicious all natural flavors – lemon lime, orange and pineapple. DINK also boasts a pickleball lifestyle line featuring its spokesllama, the Volley Llama. For more information, visit www.dinkthedrink.com or join the conversation on Instagram @dinkthedrink.
ABOUT CMA FEST:
The Ultimate Country Music Fan Experience™ began in 1972 as Fan Fair®, which drew 5,000 fans to Nashville’s Municipal Auditorium. Celebrating its milestone 50th anniversary this year, the legendary festival has become the city’s signature Country Music event that hosts tens of thousands of fans from all 50 states and 39 international countries. CMA Fest is a one-of-a-kind festival with hundreds of artists donating their time to perform so ticket proceeds can directly benefit high-quality music programs across the country through the CMA Foundation. This is the 20th consecutive year CMA has produced a summer music program to be broadcast as a network television special on ABC.
ABOUT CMA FOUNDATION:
The Country Music Association established the CMA Foundation, a nonprofit 501(c)(3), in 2011 to leverage strategic partnerships, professional development for qualified music teachers, and grant distribution to improve and withstand equitable music education programs for all students nationwide. Headquartered in Nashville, Tennessee, the CMA Foundation focuses on providing sustainability, advocacy, and accountability within music education by investing in various resources for students, schools, and communities.
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