The “Biggest Party in the South” is back for 2024 and bigger and better than ever. Pepsi® Rock the South 2024 will continue to be a three-day festival from Thursday, July 18, through Saturday, July 20.
Headliners Eric Church, HARDY, and Jelly Roll will be joined by Oliver Anthony, Parker McCollum, Warren Zeiders, Big & Rich Ft. Gretchen Wilson, Priscilla Block, Flatland Cavalry and MORE throughout the three-day event.
“After being named the Alabama Tourism Department’s Event of the Year and building upon the success of 2023’s record breaking numbers, we are prepared for 2024 to be the most exciting year yet,” said Nathan Baugh, Partner of Pepsi® Rock the South. “Our biggest focus is always producing an incredible attendee experience with first class music with an emphasis on supporting our local community.”
As Rock the South continues to grow, organizers have increased the festival site by over 45%, invested in massive infrastructure improvements for Campers, and added ways to beat the heat with the Honky Tonk Hideaway, a large-scale air-conditioned Nashville Broadway Experience outfitted with an acoustic stage, line-dancing lessons, and more!
“Crafting the lineup for Pepsi® Rock the South 2024 has been an incredible journey. We’ve listened to our fans and aimed for the stars,” said Shane Quick, Partner of Pepsi® Rock the South. “This year, we’ve brought together an amazing lineup of artists that truly reflects what our fans want to ensure they have an unforgettable three days. We have so many great things in store for Rock the South 2024.”
Tickets go on sale Nov. 3, 2023, at 10 a.m. with pre-sale registration beginning on Monday, Oct. 30, 2023. The pre-sale starts Wednesday, Nov. 1, at 10 a.m. Pre-sale registration, tickets and additional information available at http://www.rockthesouth.com.
The lineup for Pepsi® Rock the South 2024 includes:
Eric Church who gained widespread recognition with his debut album, “Sinners Like Me,” featuring hits such as “How ‘Bout You,” “Two Pink Lines,” and “Guys Like Me.” He received Grammy nominations, including a nod for Best Country Album for his critically acclaimed album “Chief” (2011). The album’s hit single “Springsteen” earned him a Grammy nomination for Best Country Solo Performance, underlining his prowess as a vocalist. Church’s unique style blends country, rock, and Southern rock elements, earning him numerous awards like CMA Awards and ACM Awards and performances at major events like Super Bowl LV.
Attendees will also enjoy the music of singer/songwriter HARDY. Nominated for three 2021 ACM Awards, one of CRS’ 2021 New Faces of Country Music, a CMA Triple Play award recipient and a Vevo DSCVR artist, HARDY was also named 2020 AIMP Songwriter of the Year. He has helped write eight #1 singles for artists such as Blake Shelton, Chris Lane, Jameson Rodgers, Florida Georgia Line, Morgan Wallen and his own first-ever #1, PLATINUM “ONE BEER.”
Jelly Roll, originally a hip-hop artist, transitioned into country music, achieving his first number-one country single, “Son of a Sinner.” His impactful track not only topped the country charts but also reached the top 10 on the Billboard Hot Rock & Alternative Songs chart. In 2022, he made history with a record-breaking 25-week run at No. 1 on Billboard’s Emerging Artists chart. Jelly Roll’s success was further highlighted at the 2023 CMT Music Awards, where he won Male Video of the Year, Male Breakthrough Video of the Year, and Digital-First Performance of the Year for “Son of a Sinner.”
FULL LINEUP*
Eric Church
HARDY
Jelly Roll
Parker McCollum
Oliver Anthony
Warren Zeiders
Nelly
Big & Rich Ft. Gretchen Wilson
Priscilla Block
Flatland Cavalry
Nate Smith
Wyatt Flores
Treaty Oak Revival
Kidd G
Gavin Adcock
Alana Springsteen
Dee Jay Silver
*lineup subject to change
Rock the South 2024 Artist Info
Photo Credit: Joe Pugliese
Eric Church: Website, Facebook, Instagram, X
HARDY: Website, Facebook, Instagram , X
(Photo Credit: Ashley Osborn)
Jelly Roll: Website, Facebook, Instagram, X
In addition to the music, the core of Rock the South began to give back to the local community. Pepsi® Rock the South was founded in 2012 to celebrate the spirit of people helping people and continues to support charities that help people every day in local Alabama communities. To date, the event has raised more than $1,000,000 for area charities, Bethsadia Volunteer Fire Dept, Brook’s Place, Cullman Agriplex, Cullman Caring for Kids, Cullman County Imagination Library, Cullman VFW, Curt’s Closet, Good Samaritan Clinic, Les Dames, Restoring Women Outreach, Sisters United Recovery and The Link of Cullman County.
Previous acts at Pepsi® Rock the South have included Morgan Wallen, Chris Stapleton, Zach Bryan, Luke Combs, Thomas Rhett, Luke Bryan, Sam Hunt, Riley Green, Bailey Zimmerman, Jamey Johnson, Kid Rock, Miranda Lambert, Little Big Town, Florida Georgia Line, Hank Williams Jr., Maren Morris, Alan Jackson, The Band Perry, Sara Evans, Lynyrd Skynyrd and more.
About Pepsi® Rock the South: Pepsi® Rock the South is the largest country music festival in the Southeast, bringing together thousands of country music fans from across the country once a year to York Farms in Cullman, Alabama. After starting as a 1-day festival in 2012, it has since grown into a 3-day event that pulls in artists such as Morgan Wallen, Chris Stapleton, Luke Combs, Zach Bryan, Miranda Lambert, and this year’s headliner, Eric Church. Not only has the festival made an economic impact on the state of Alabama, it also has changed its local community with over one million dollars in charitable donations to local charities and organizations. This year, Rock the South will be held July 18-20, 2024. Learn more at rockthesouth.com.
https://www.countryschatter.com/2023/11/94791/Concert InfoFestivalsPress Releaseeric church,Hardy,Jelly Roll,Parker McCollyum,Pepsi Rock the South
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