Photo Credit: David Lehr
Today “Feels Like a Party” for Wheelhouse Records’ LOCASH, as Pepsi announced that the Country duo is teaming up with the mega-brand for its first-ever Pepsi Tailgate Tour this football season. The traveling celebration will bring generations of passionate football fans around the country a new way to enjoy game day with live performances from LOCASH and other special surprises. With stops at key college and NFL matchups across the U.S., fans will be able to watch their favorite teams compete, and gather with friends and family to enjoy music, food, games and ice-cold Pepsi, Diet Pepsi and Pepsi Zero Sugar products.
Adding to the celebration, LOCASH also made their BBR debut at Country radio with their new single, “Feels Like A Party,” becoming the No. 1 Most Added song in the format. Written by LOCASH’s own Preston Brust and Chris Lucas along with the track’s co-producers, Corey Crowder and Florida Georgia Line’s Tyler Hubbard, the single emits undeniable party vibes with a laid-back groove. The lyric video for “Feels Like A Party” can be viewed here.
“Good things sure do happen in pairs; THANK YOU, Country radio for embracing this song, we’re so honored and appreciate your support,” said Preston Brust of LOCASH. “This, on the heels of the Pepsi Tailgate Tour news made today an incredibly special day for us.”
“We’re super excited to be partnering up with Pepsi and being part of the Pepsi family,” said Chris Lucas of LOCASH. “Teaming Country music and football fans is the perfect combination for a party!!”
Pepsi Tailgate Tour: Multi-city stadium tour stops at key college and NFL matchups, including mainstage performances by LOCASH, a full gaming area featuring all-time favorite tailgate favorites like cornhole, ladder ball and giant Jenga. Special opportunities for fans to win Pepsi Stuff items, game tickets and more! There will also be surprise meet-and-greets with NFL legends and cheerleaders. Fans can visit www.PepsiTailgate.com to find out more details surrounding each stop.
- 9/6 – Philadelphia, PA: (LOCASH performance at 3 p.m. ET at Great Plaza at Penn’s Landing during the 2018 NFL Kickoff Experience)
- 9/15 – Arlington, TX: (Ohio State vs. Texas Christian University)
- 9/16 – Arlington, TX (Cowboys vs. Giants)
- 9/29 – University Park, PA (Ohio State @ Penn State)
- 9/30 – Pittsburgh, PA (Steelers vs. Ravens)
- 10/11 – East Rutherford, NJ (Giants vs. Eagles)
- 10/14 – East Rutherford, NJ (Jets vs. Colts)
- 10/21 – Landover, MD (Redskins vs Cowboys)
- 11/4 – Foxborough, MA (Patriots vs. Packers)
- 12/2 – Miami Gardens, FL (Dolphins vs. Bills)
- 12/8 – Philadelphia, PA (Army vs. Navy)
All season long, join the #PepsiTailgateTour conversation across social and visit YouTube.com/Pepsi to check out the latest information about the Tailgate Tour, television ads, exclusive content and more.
Known for their hits like their GOLD-certified hit, “I Love This Life” and #1 smash, “I Know Somebody,” as much as their high-energy live performances that bring crowds to their feet, LOCASH is one of the most exciting duos in the format today. The pair has been hard at work the past few years, in the studio and traveling the country as part of their own headlining tour as well as in support of Tim McGraw and Faith Hill’s SOUL 2 SOUL Tour.
For more information about LOCASH, visit: http://www.locashmusic.com/
About LOCASH Creating a sound that fuses modern Country and classic heartland rock with an edgy vocal blend, Wheelhouse Records’ LOCASH is the Country music duo made up of singer-songwriters Chris Lucas and Preston Brust; natives of Baltimore, Maryland, and Dermott, Arkansas, respectively. With two albums and eight charting singles to their credit, LOCASH broke out in 2015 with their gracious GOLD-certified hit, “I Love This Life,” followed by the flirtatious GOLD-certified #1 smash, “I Know Somebody” – their first trip to the top of the Country radio airplay charts – and 2017’s fun-loving romantic anthem “Ring on Every Finger.” All three singles were part of their album, THE FIGHTERS, which was released in the summer of 2016 to Top 15 success. In 2017, they earned their first round of awards show recognition, nominated at the ACM Awards for New Vocal Duo or Group of the Year, the CMT Music Awards for Duo Video of the Year (“I Know Somebody”), and the CMA Awards for Vocal Duo of the Year. Their latest single “Feels Like A Party,” is the pair’s first release with their new label, BBR Music Group/BMG.
About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
LOCASH LINKS:
Twitter: @LOCASHMusic
Instagram: @LOCASH
www.facebook.com/locashmusic/
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