Some voices resonate around the world and powerfully radiate to cross boundaries and musical genres, uniting listeners everywhere to sing along. Entertainment icons Billy Ray Cyrus and Snoop Dogg joined the GRAMMY® winning Avila Brothers for “A Hard Working Man” and today released the cinematic music video for the all-star collaboration via YouTube Premiere. Tune in to watch the music video HERE.
“‘Mama told me. Ya gotta work hard to get your hustle on.’ Those words speak the truth. This country was built on hard work, pulling up your bootstraps and getting the job done. Doesn’t matter what your background is, your race or where you came from – we’re all Americans and our differences make us one. ‘A Hard Working Man’ was born from that thought – bridging the divide between all backgrounds and bringing us together, through music,” Cyrus shared.
Directed by Patrick ”Embryo” Tapu and filmed in Tennessee, the music video is a visual testament to the hardworking men and women in America. It features actual workers from different ethnic backgrounds and occupations such as fire fighters, teachers, construction workers, truck drivers, farmers, small business executives, baristas, doctors, nurses and others, entwined with performances from Billy Ray Cyrus, Snoop Dogg and The Avila Brothers.
These superstars epitomize artists who have transcended genres and overcome personal diversity to reach the top of their respective categories. All four artists are familiar with working hard to provide for a family and overcoming challenges to reach their dreams—this song pays tribute to the people who are grinding and chasing their dreams. Released on April 1 via Avila Brothers Music Group/BMG, “A Hard Working Man” was produced by The Avila Brothers, mixed by DJ Quik and written by Bobby Ross aka AHVLAH, IZ Avila, Billy Ray Cyrus and C Broadus (AKA Snoop Dogg.)
“As you can imagine, bringing four such acclaimed talents together is next to impossible, but luckily for this project, everything lined up perfectly. We are all excited about this collaboration and love that we get to share it across multiple genres and reach such a diverse group of listeners.” Said IZ Avila. “This record puts the focus and value back on hard work. We’re proud to join together to illuminate, celebrate and honor those around the country that have continued to show up every single day, keeping our world moving,” added Bobby Avila.
Equally exciting for the Avila Brothers, is the newly inked global partnership with BMG now bringing their music to fans around the world. “Music transcends boundaries and is responsible for bringing the colorful world of The Avila Brothers, Billy Ray Cyrus and Snoop Dogg together for which we are eternally grateful,” said The Avila Brothers.
To stream and download “A Hard Working Man,” click HERE.
ABOUT BILLY RAY CYRUS:
Throughout his nearly three-decade career of Billboard chart success that put him in the same company as Carlos Santana and Louis Armstrong, Billy Ray Cyrus has achieved global success as a singer, songwriter, actor, producer and philanthropist. Most recently, he celebrated the highest RIAA® 14x Diamond-certified song in recorded music history with Lil Nas X on the worldwide smash, “Old Town Road (Remix ft. Billy Ray Cyrus).” When asked about his genre-bending approach to music, Cyrus recently shared, “My philosophy to making music is no limitations. No rules, no limits, no preconceived notions. Don’t try to think inside the box or outside the box, just think like there is no box.” The critically and commercially acclaimed superstar has established himself as a household name across multiple areas of the entertainment landscape, including music, television, theater and more. When one scopes out Cyrus’ trophy case, the awards are represented across all genres: GRAMMY® Awards, Billboard Music Awards, BET Hip Hop Awards, MTV VMA Moonmen, Country Music Association Awards, American Music Awards and Canadian Academy of Recording Arts & Sciences Juno Awards, among many other accolades. The Flatwoods, KY native exploded onto the music scene when his first album, Some Gave All, debuted on the all-genre Billboard album chart at No. 1 and stayed there for a record-breaking 17 weeks in 1992. The lead single, “Achy Breaky Heart,” became a phenomenon and went multi-platinum. After “Achy Breaky Heart,” Cyrus followed up with back-to-back hits “It Could’ve Been Me,” “She’s Not Crying Anymore,” “Wher’m I Gonna Live When I Get Home?” and the anthemic “Some Gave All.” Cyrus knocked himself out of the top Billboard position with his second No. 1 album, It Won’t Be The Last, featuring smash hits “In the Heart of a Woman,” “Words By Heart” and “Somebody New.” His success continued with dozens more singles that redefined country music. He also enjoyed a successful career as an actor in the series Doc and Still The King, as well as the hit Disney Channel series Hannah Montana with his daughter Miley. To keep up with Cyrus, follow him on Instagram, Twitter, Facebook, TikTok and visit billyraycyrus.com.
ABOUT THE AVILA BROTHERS:
With headquarters in Los Angeles, California, Avila Brothers Music Group/BMG is headed by GRAMMY® Award-winning brothers Bobby Ross aka AHVLAH and IZ Avila, whose original music and game-changing partnerships have made them pioneers in the music industry. Responsible for hit albums and singles from Usher to Janet Jackson and Gwen Stefani, the duo has architected the launches of billion-dollar brands such as Beats By Dre, and has given back through partnerships with such companies as1500 Sound Academy.
Out of the sales of 40 million records, the duo has contributed five cuts to Usher’s diamond-selling Billboard Top 200 #1 album, CONFESSIONS, winning a GRAMMY® Award for “Best Contemporary R&B Album.” They co-wrote and co-produced “Baggage” and “Can’t Get Enough” from Mary J. Blige’s triple-platinum THE BREAKTHROUGH, and were given the GRAMMY® Award for “Best R&B Album.” They ignited seven tracks for Chaka Khan’s acclaimed epic FUNK THIS, garnering GRAMMY® Awards nods for “Best R&B Album,” in addition to “Best R&B Performance by a Duo or Group with Vocals” for “Disrespectful” (feat. Mary J. Blige). They also wrote and produced Janet Jackson’s platinum selling albums DAMITA JO and 20 Y.O. Their discography also includes tracks by Earth, Wind & Fire, El DeBarge, Ice-T, Chanté Moore, Kenny Lattimore, and many more.
ABOUT SNOOP DOGG:
An Entertainment Icon, Snoop Dogg has reigned for more than two decades as an unparalleled force who has raised the bar as an entertainer and globally recognized innovator. Snoop defines entertainment history. An award-winning entertainer, Snoop Dogg has released 19 studio albums, sold over 40-million albums worldwide, reached No. 1 countless times on Billboard charts internationally and received 20 GRAMMY® nominations. In addition to his extensive work in music, Snoop Dogg has made his mark in the television and film space. He currently has numerous partnership deals with major studios and networks, including TBS, Netflix, VH1 and more. His accolades include, an Emmy Award nomination for his role as Executive Producer and Co-host of VH1’s hit show, Martha & Snoop’s Potluck Dinner, Executive Producer of MTV’s Mary + Jane, Executive Producer and Host of TNT’s game show, Joker’s Wild and Executive Producer of acclaimed Netflix’s show, Coach Snoop.