The 10th Annual Pepsi Gulf Coast Jam kicked off the first of four days of hit country music tonight at Frank Brown Park in beautiful Panama City Beach, and organizers used the occasion to share some exciting news with the enthusiastic crowd of thousands just before headliner Brett Young hit the stage. The man The New Yorker dubbed “the most wanted man in country,” Morgan Wallen, is confirmed to headline the 11th Annual Pepsi Gulf Coast Jam on Saturday, June 3, 2023.

“Morgan Wallen is by far the most requested headliner we have ever had in the history of Pepsi Gulf Coast Jam as the fans hear their lives in his music,” said festival Executive Producer Rendy Lovelady. “Judging by the passionate crowd response tonight, we are all excited to welcome him to Panama City Beach!”

Tickets for next year’s festival, listed by Billboard as one of “The 10 Best Country Music Festivals,” were immediately made available at www.GulfCoastJam.com. The 11th annual event will again encompass four days of music June 1-4, 2023. Additional headliners and the full lineup will be released in the coming weeks.

“Morgan’s lyrics are about living in small towns, the way you can get pulled away by your dreams and the things or loves you leave behind,” adds Pepsi Gulf Coast Jam COO Mark Sheldon. “That’s real life … and his fans and our jammers see and live that stuff every day. The way his music is connecting makes him the perfect headliner for us.”

In addition to Brett Young, tonight’s entertainment included Jameson Rodgers, Niko Moon, and Casi Joy. Friday will see Old Dominion, Gary Allan, Jordan Davis, Randy Rogers Band, Tyler Rich, Ryan Griffin, Tigirlily, and Presley & Taylor hit the stage. Florida Georgia Line will make one of their last headline appearances Saturday night after Chris Janson, Maddie & Tae, Frankie Ballard, Darryl Worley, Steve Moakler, Nate Barnes, and Chandler Flint entertain. Sunday wraps with headliners Brooks & Dunn, Scotty McCreery, Mitchell Tenpenny, Tracy Lawrence, Corey Smith, Elvie Shane, Confederate Railroad, and Pepsi Southern Original winner Jonboy Storey.

VIP Pit, Super VIP, and Side Stage passes are sold out for the weekend, but some General Admission, Military/Medical & First Responder, and College passes are still available at www.GulfCoastJam.com.

Jammers are encouraged to follow Pepsi Gulf Coast Jam at www.GulfCoastJam.com and on Facebook, Twitter and Instagram for special announcements about the Pepsi Gulf Coast Jam.

ABOUT MORGAN WALLEN   The New Yorker dubbed Morgan Wallen “the most wanted man in country” in part due to the CMA Award Winner’s 9 billion on-demand streams, multi-platinum certifications and four consecutive chart-toppers, and in part due to his flyover appeal: “Bruce Springsteen meets Larry the Cable Guy.” The critically-acclaimed ACM Album of the Year Dangerous: The Double Album (Big Loud/Republic Records), Wallen’s follow-up to his Double Platinum breakout If I Know Me, topped 2021’s all-genre Billboard 200 Albums year-end chart with 4.1 million units sold earning him Top Country Male Artist of the year at 2022’s Billboard Awards and sparking an in-demand 55-show THE DANGEROUS TOUR in 2022 that kicked off this February. The east Tennessean’s hit-packed set includes “Up Down” (2017), “Whiskey Glasses” (2018), “Chasin’ You” (2019), “More Than My Hometown” (2020), “7 Summers” (2020, named one of Time Magazine’s Best Songs of the Year) and his latest No. 1 “Sand In My Boots” and its demand has led to two nights at Madison Square Garden and Crypto.com alongside three sold-out nights at Bridgestone Arena. Wallen’s first solo release of 2022, the emotional ballad “Don’t Think Jesus,” timed to Good Friday in honor of its redemptive lyrics, earned a Top 10 Billboard Hot 100 debut and landed atop Billboard Hot Country Songs chart making him the first artist to score three No.1 debuts on the chart (based on airplay, streaming and sales) since its inception. Since, he’s released two additional songs, “Thought You Should Know” and “You Proof” marking subsequent No. 1 entries. Only 13 songs have premiered atop Hot Country Songs since the survey’s start as an all-encompassing genre ranking in 1958 – with Wallen boasting five of them. Working outside the traditional Nashville mainframe with producer Joey Moi, Hits Magazine notes, “Wallen continually colors outside the lines,” adding, in turn “he’s connected to his fans in ways unprecedented for a country star.” With over 800k tickets sold for 2022 so far, $3 from every ticket sold benefits the songwriter from East Tennessee’s More Than My Hometown Foundation.

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The 10th Annual Pepsi Gulf Coast Jam kicked off the first of four days of hit country music tonight at Frank Brown Park in beautiful Panama City Beach, and organizers used the occasion to share some exciting news with the enthusiastic crowd of thousands just before headliner Brett Young...